Looking for a backstage pass to all things Virgin? Then you're in the right place. We're lifting the lid on the Virgin brand and sharing some of the stories from the last 50 years that have shaped Virgin into the business that it is today.
Pick up a copy of Virgin By Design to read more about the Virgin brand and its 50-year history of its truly restless spirit. It's available from Virgin Red, Virgin's rewards club, for just 6,250 Virgin Points.
Behaving like David with a slingshot
Virgin started life as a cheeky start-up, but it's maintained that approach to business throughout its history – and that continues today. Richard Branson shares how the brand has taken on the Goliaths of business.
How Virgin Hotels freed the WiFi
When Virgin Hotels launched its first hotel in Chicago, it decided to do things differently to the rest of the hotel industry, including offering free WiFi and minibars at street prices.
How Virgin Limited Edition is letting local talent shine
Virgin exists to change business for the good and Virgin Limited Edition is no exception. Learn how the luxury travel company works with local communities and creates unforgettable experiences for its guests and employees.
How Virgin Active thinks beyond the club
With the customer at the heart of everything it does, Virgin Active created an irresistible experience that encourages people to be active. But some of the design decisions at its high-end clubs have nothing to do with the training floor.
Shooting for the stars
Virgin has long inspired its employees to believe in themselves and realise their potential. And in the case of Lexy Snell, assistant crew chief at Virgin Galactic, shoot for the stars… literally.
Why thoughtful touches matter
From Virgin Atlantic's salt and pepper shakers, to Virgin Voyages' 'shake for champagne', Virgin has found that it's the thoughtful touches really bringing meaning to an experience.
Visualising sound with Virgin Radio
When it comes to creating a visual identity for a radio station, where do you begin? For Virgin Radio International, it all started with sound.
Interior design at Virgin Hotels
In all of its spaces, Virgin aims to create a memorable experience for its customers. But when it came to designing Virgin Hotels properties, it was important to create interiors that reflected their locations.
Making our mark
The iconic Virgin logo has been painted on aircraft liveries, splashed on cruise ships, and emblazoned on spaceships. But where did it all begin?
Giving people the freedom to be themselves
Holly Branson, chief purpose and vision officer at Virgin, is passionate about making sure everyone can be 100% themselves at work, and feel respected, valued and trusted to express who they are each and every day. She shares more about how Virgin has done that from day one.
The best Virgin collaborations
Partnerships of all shapes and sizes have been crucial to Virgin’s success since the early days. Discover some of the best collaborations over the years.
Ditch the dress code
Virgin has never been a place for suits and ties, in fact Richard Branson has a history of cutting ties off when he meets with people wearing them. Read his blog on why it's time to ditch the dress code.
How magic moments set the Virgin brand apart
Sometimes it’s the little things that stick in people’s minds. There are countless stories from over the years of Virgin people going above and beyond to make sure customers are getting the best experience.