She has lots of first-hand experience of this - Holly joined Virgin ten years ago as a fully trained doctor (how time flies) and has been part of the team tasked with driving forward our strategy of business as a force for good. It’s been a big challenge but she’s thrown herself into life at Virgin. It’s really special watching your children challenge themselves and achieve great things.
The book sets out the premise that you can achieve equal (if not more) success, both personally and professionally, by embedding purpose at the heart of everything you do. WEconomy is a collection of all of their life experiences, business learnings and hunger for positive change.
The book is full of practical strategies for anyone who has wondered “Can I really get paid to change the world?” It reveals the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson and Jeff Skoll, who make the world a better place through purposeful business strategies.
WEconomy shows what can be achieved if we put self-interest and fear behind us and strive for the change that embracing purpose can bring to all aspects of our lives. Positive change is already happening all around us. The role you play, within the businesses you work for or run, is driving that change.