I have always loved stories, whether reading books, hearing tall tales from friends or listening to words of wisdom from my parents. And ever since I started in business with Student Magazine, I have been fascinated by the intersection between storytelling and entrepreneurship. Entrepreneurs who make a difference relate to and interact with other people – they are, in effect, professional storytellers.
The story of Virgin – its ups and down, opportunity and challenges – is what attracts people to our products and services, and also to work with us. We would be nothing without our story. To encourage you to tell yours, here’s my top 10 quotes on storytelling.

10. “After nourishment, shelter and companionship, stories are the thing we need most in the world.” – Philip Pullman
9. “Stories are like children. They grow in their own way.” ― Madeleine L'Engle
8. “The basic rule of storytelling is 'show, don't tell.'” – Julianna Baggott

7. “Storytelling is the most powerful way to put ideas into the world today.” – Robert McAfee Brown
6. “Stories can conquer fear, you know. They can make the heart bigger.” ― Ben Okri
5. “There's always room for a story that can transport people to another place.” ― J.K. Rowling
4. “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” – Steve Jobs

3. “Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in heart forever.” – Ancient Proverb
2. “Purposeful storytelling isn’t show business, it’s good business.”– Peter Guber
1. “The universe is made of stories, not atoms.” – Muriel Rukeyser

All this month on Virgin.com we’re discussing storytelling by telling a variety of stories. What’s your story? And how are you telling it? I’d love to hear about it in the comments below.
See more from this series:
- My top 10 quotes on giving
- My top 10 quotes on leadership
- My top 10 quotes on failure
- My top 10 quotes on change
- My top 10 quotes on positivity
- My top 10 quotes on dreams
- My top 10 quotes on communication
- My top 10 quotes on opportunity
- My top 10 quotes on ideas
- My top 10 quotes on fairness
- My top 10 quotes on happiness
- My top 10 quotes on striving
- My top 10 quotes on togetherness
- My top 10 quotes on challenges
- My top 10 quotes on pushing boundaries
- My top 10 quotes on risk
- My top 10 quotes on creativity
- My top 10 Disney quotes
- My top 10 quotes on family
- My top 10 quotes on connections
- My top 10 quotes on modern leadership
- My top 10 quotes on teamwork
- My top 10 quotes on learning
- My top 10 quotes on celebrating
- My top 10 quotes on turning points
- My top 10 quotes on finding happiness
Comment