I is for Innovation

Every entrepreneur and business leader should strive to produce and deliver the best products and services possible. They won’t survive if they don’t.

Richard Branson's A to Z of Business: I is for Innovation

The company that stops to rest on its laurels will be permanently put to rest in a matter of years. Innovation is a restless pursuit – an endless quest. Businesses that stand still, go backwards – fast; leaving the door open for competitors to swoop in and win people’s interest, alongside market-share. 

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Most importantly, innovation spurs innovation, and keeps industries moving forwards. Companies continuously challenging each other for the title of top innovator is a great thing for business and for customers.

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Innovation is not just reserved for so-called creatives or leaders – it is for everyone. Those working on the frontlines, day to day, or dealing with the products or services, first-hand, are often best placed to make improvements and come up with solutions.

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So what are you waiting for? Be curious, be willing, embrace risk, innovate.

What does innovation mean to you?

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