I is for Innovation

Every entrepreneur and business leader should strive to produce and deliver the best products and services possible. They won’t survive if they don’t.

Richard Branson's A to Z of Business: I is for Innovation

The company that stops to rest on its laurels will be permanently put to rest in a matter of years. Innovation is a restless pursuit – an endless quest. Businesses that stand still, go backwards – fast; leaving the door open for competitors to swoop in and win people’s interest, alongside market-share. 

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Most importantly, innovation spurs innovation, and keeps industries moving forwards. Companies continuously challenging each other for the title of top innovator is a great thing for business and for customers.

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Innovation is not just reserved for so-called creatives or leaders – it is for everyone. Those working on the frontlines, day to day, or dealing with the products or services, first-hand, are often best placed to make improvements and come up with solutions.


So what are you waiting for? Be curious, be willing, embrace risk, innovate.

What does innovation mean to you?


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