Virgin Trains partner with Amazon Alexa in travel industry first

Virgin Trains have today become the first travel operator in the world to sell tickets through Amazon Alexa, with customers now able to book Advance Single tickets using just their voice.

The innovative collaboration will enable rail travellers to sort their tickers with one simple voice-based transaction via an Alexa-enabled Amazon device, including Amazon Echo, with payment completed through Amazon Pay. The launch follows the unveiling of the Virgin Trains skill for Amazon Alexa in November last year, which allows customers to enquire about rail information by asking Alexa.

"We’re thrilled to work with Virgin Trains to offer customers a completely new way to buy train tickets," said Giulio Montemagno, Director, Amazon Pay EU. "With Alexa and Amazon Pay, Virgin Trains customers can now search, select and buy train tickets entirely through voice. This is a first-of-a-kind service that will make it easier than ever to find and book the ticket you want, even when you’re busy doing something else - all you need to do is ask Alexa."

The Virgin Trains skill for Amazon Alexa is part of a host of digital projects that will offer Virgin Trains passengers the most innovative and forward-looking customer experience, whilst providing a comfortable and smooth journey from beginning to end.

"We’re very excited to be the first travel company in the world to sell tickets for both Virgin Trains on the East Coast and West Coast through Amazon Alexa; it’s just another example of Virgin Trains leading the way in digital innovation within the rail industry," commented John Sullivan, Virgin Trains CIO .

"From finding train times online, to arriving at your destination, we want to make every journey with Virgin Trains amazing, and our collaboration with Amazon is a great example of this commitment to putting the customer first."

To celebrate the announcement Virgin Trains on the West Coast are offering free First Class upgrades to any passengers named Alexa travelling on their routes between May 3rd and June 15th 2018.

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