Richard Branson and Virgin Pulse launch Global Challenge

Richard Branson has issued a rallying cry to businesses across the world, challenging them to improve the critical state of the modern workforce. His call comes at a time when 87 per cent of employees are disengaged and sedentary office culture is being linked to diseases such as diabetes and heart disease.

In the US alone the annual cost of disengagement is at $550 billion, statistics that has driven the Virgin Group founder to personally lead a shakeup, committing 100 days of his time to the Virgin Pulse Global Challenge.

The global wellbeing program, whose members will also take part, sees companies in 185 countries sign employees up to a journey that transforms their health, wellbeing and engagement levels. With Richard Branson urging fellow business leaders, in companies large and small, to show the same commitment to their workforce.

"Excellent leaders believe their people come first," he said. "The health and culture of teams should always be paramount. If you take care of your employees, they’ll take care of your business. That’s why I’m urging all of you: join me in the Global Challenge. Let’s walk the walk!"

The Virgin Pulse Global Challenge will kick off on May 24th, with over 400,000 members from 1,500 organisations in 185 countries across the globe embarking on a virtual journey that encourages physical activity, healthy eating, stress resilience, sleep quality and healthy habits. Together members will form teams, set goals, encourage each other to make healthy choices every day.

"We’re thrilled that Sir Richard Branson and our Virgin Group colleagues around the world are taking an active role in supporting global health in the workplace by participating in this year’s Virgin Pulse Global Challenge," said Chris Boyce. 

"Wellbeing is a critical business imperative, with organisations recognising the massive impact that physical, mental and social wellbeing have on employee engagement and business performance. Successful companies know that thriving businesses depend on thriving employees.

"Our mission at Virgin Pulse is to help organisations create thriving workplace cultures where employees are engaged, supported and empowered to bring their best selves to work, every day. We’re inviting business leaders everywhere to show their commitment to employee wellbeing by joining us in this year’s Global Challenge."

Learn how your organisation can join the Virgin Pulse Global Challenge at

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