The Virgin Podcast - Alec Ross

"If I knew then what I know now" runs the famous song lyric. Life would be so much easier if we knew what was coming. Well, we have taken care of that for you in the latest Virgin Podcast. With today’s interview offering an insight into the industries of the future.

My guest is Alec Ross. Alec was head of social media for Barack Obama’s incredibly successful 2008 election campaign, when Obama first won the democrat nomination then the presidency. Hilary Clinton then hired him to become her head of innovation when she was Secretary of State.

"Land was the raw material of the agricultural age," he tells me. "Iron was the raw material of the industrial age, and data is the raw material of this information age. Those who own the data are the people who are creating the industries of the future."

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In this fascinating conversation - touching on the importance of coding, robotics and what we can do with a greater understanding of our own genetic coding - Ross outlines the advances and obstacles that will arise in business and everyday life over the next decade.

Want to know where the world’s going? Where the winners and losers will be?

Where you should be strategically placing yourself to benefit from the booms of tomorrow? Then listen on...

The Industries of the Future by Alec Ross, published by Simon and Shuster, is a New York Times bestseller.

The best way to get each episode of the Virgin Podcast is to subscribe via iTunes. Then you can take it away and listen on your daily commute, during your daily exercise or whenever it is you do your podcasting. You’ll get each show delivered as soon as it comes out, every Tuesday.

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