What’s the health of your success?

Keeping active is a huge part of my life. I seriously doubt that I would have been as successful in my career (and happy in my personal life), if I hadn’t always placed importance on my health and fitness.

richard branson virgin strive challenge cycle

I start every day with exercise – be it a game of tennis, some cycling, or wind permitting, a kitesurf around Necker Island. Exercise puts me in a great mind frame to get down to business, and also helps me to get the rest I need each night. There’s nothing more satisfying than knowing I have applied myself both physically and mentally every day.

Knowing the huge benefits of keeping fit, we’ve started a number of Virgin health and lifestyle businesses. Our ambition has always been to provide products and services of real use, that add value to and change peoples’ lives for the better – and there’s nothing more positively transformative than focusing on health and fitness.

We opened our first Virgin Active in the UK in 1999, and now have gyms and clubs all over the world. Two years ago we announced we were aiming to shake up the world of mass participation events, and launched Virgin Sport. I had great fun participating in our first Festival of Fitness in London at the start of this month, and I’m already looking forward to our first US event in San Francisco later this year. 

And wanting to take things truly global and have a positive effect worldwide, we are starting the Virgin Pulse Global Challenge on May 24th – encouraging people to become healthier, happier and more productive by setting and reaching new health goals one step at a time.

Virgin team members from around the globe are taking part, and I can already feel my competitive nature coming out. Not only will it be a great challenge for everyone who takes part, it will also be a lot of fun. I’d urge you to join us in the Virgin Pulse Global Challenge.

Getting on track to improve your health and fitness doesn’t always have to be an earth-shattering effort – as the Virgin Pulse Global Challenge will prove, you can do it in a very simple, personal way. And who knows where it could lead – a Virgin Sport 5.5km run, the Virgin Money London Marathon, or maybe it’ll inspire you to take part in the next Virgin Strive Challenge alongside yours truly.

Richard Branson virgin strive challenge hike mt etna

What are you doing to keep healthy and happy?


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