S is for Staff

The key to success in business is all about people, people, people. It should go without saying, if you look after your people, your customers and bottom line will be rewarded too.

Our purpose at Virgin is to change business for good. We not only do this through the investments we make – in new businesses and sustainability – but also in the way we treat our people. A healthy and happy workforce is a motivated workforce. And a motivated workforce with a clear purpose not only gets the job done, but also innovates and pushes the boundaries of expectation and possibility.

Employers should embrace the different needs of each member of their team rather than try to impose a one-size-fits-all solution to challenges. People want to work on projects that mean something to them, and be surrounded by colleagues who treat them with the respect they deserve. If treated like the capable adults that they are, they will make capable adult decisions that benefit your business.

Richard Branson and Virgin Australia team

We have been fortunate to expand Virgin into countries all over the globe – from London’s Oxford Street to the Australian outback, and the Dubai Mall to the South African bush – but one thing has remained constant: the spirit of our people. Success in business is all about people – take care of them and they’ll take care of business. It’s that simple.

Isn’t it time that all businesses put people and the planet alongside profit?


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