My nightly routine

While I’m known for being predictably unpredictable – I’m always up for an adventure and love a calculated risk – I do, however, have a morning and nightly routine. I find structure to start and finish the day helps me to focus, and achieve the things I need to. Here’s a rundown of my usual nightly routine – I thought it might be useful to share it with you.

Richard Branson dinner at Ulusaba

Whether I’m traveling the world visiting our Virgin businesses, in the UK catching up with my family, or in the BVI with my wife Joan and guests, I always like to wrap up the evening with a sit-down dinner.

The dinner table is a wonderful setting for conversation and laughter. I can’t tell you how many ideas have been dreamed up around the dinner table on Necker Island; some which are now driving the Virgin brand forward. 

Whenever I’m traveling, I like to invite local thought-leaders and change-makers to dinner, so that I can learn more about the social and cultural landscape of the countries in which Virgin is operating. It’s incredibly important for me as a business leader to have my finger on the pulse and know what I’m talking about.

After dinner, I like to retreat to a quiet space with a cup of tea and do a quick email and social media sweep. Finishing the day reading your feedback on Facebook, Twitter and Instagram makes me feel very humbled. But I make sure to switch off from the digital world for a while before going to sleep, so I my brain can unwind.

If I have some time to spare, I’ll read for a bit or perhaps watch a documentary, to help me relax and put me in a great frame of mind to get a good night’s sleep. Then it’s in bed and lights out hopefully by 11pm. I typically need five to six hours sleep to get the most out of my days.

What does your nightly routine look like? I’d like to read about it in the comments below.


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