Great businesses are places where problems are solved and lives are improved.
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If you go into business just to make money, you won't. Give your business purpose. Companies that survive and thrive over the long term have more significant interactions with their customers than just conducting transactions.
What problem are you trying to solve with your business? I’d like to hear about your purpose in the comments below.
Find out more about The B Team, and how you can create a purposeful business.