From the day I took my first steps as an entrepreneur, I’ve felt that the only mission worth pursuing in business is to make people’s lives better.
If you’re driven only by the pursuit of wealth and fame, you’ve got your priorities in the wrong order, and you don’t stand much of a chance of making it in the long term. On the other hand, if you boldly put purpose over profit, the latter will follow the former. I’m convinced of that.
What’s the purpose of your business? I’d like to hear about it in the comments below.