Sir Richard Branson has said, “Take care of your employees. They’ll take care of your business.” 

Yet individuals today are struggling to get enough exercise and sleep, which reduces their productivity and engagement in the workplace. To help alleviate this issue, Virgin Pulse designs technology that cultivates employee productivity and overall wellbeing both at work and across all aspects of life. Configured to fit each client’s needs, Virgin Pulse has developed an online daily-use software platform which seeks to change employee behaviour through social, tracking, and gamification tools. 

The company was started in 2004 by the Virgin Group and has evolved into a software-as-a-service (SaaS) company widely recognized for delivering an engaging, technology-enabled user-experience that drives workplace health, productivity and culture by engaging employees in daily interactions designed to optimize their personal and professional wellbeing.

The Virgin Pulse platform can be accessed via desktop or mobile app and is compatible with a wide variety of devices, industry-best levels of employee engagement and recurring revenue.  Today, Virgin Pulse is helping to change lives and businesses for good across more than 190 countries. Over 3,000 global organizations representing many of the Fortune 500 and Best Places to Work have selected Virgin Pulse’s solutions to engage their workforces and drive their businesses forward. 

In 2015, Insight Venture Partners invested $92m for a majority stake in Virgin Pulse. In February 2016, Virgin Pulse acquired global wellness and challenge leaders ShapeUp and Global Corporate Challenge (GCC). ShapeUp and GCC expanded upon Virgin Pulse’s offerings by providing a broader international footprint as well as both custom and out-of-the box global challenges, creating an entry point and experience on which customers can build and promote broader employee programs and initiatives.

In May 2018 Virgin Pulse announced its acquisition by Marlin Equity Partners. As part of the transaction, Virgin Pulse was merged with another Marlin acquisition, RedBrick Health, to create the world’s largest, most comprehensive digital health and engagement company. The combined company will deliver the industry’s only fully integrated digital platform with benefits navigation and live coaching to support global clients and members across the entire health, wellbeing and benefits lifecycle.