Our Purpose

VIRGIN IS KNOWN FOR CHALLENGING THE STATUS QUO - TAKING ON INDUSTRY GIANTS AND CHAMPIONING PEOPLE AND THE PLANET.

Disruption is in our DNA and we’ve made sure this is captured in our purpose, the reason Virgin exists. Virgin Group’s Purpose is “changing business for good”. Changing business for good means:

  1. Thinking about the long term impact of the business decisions that we make today
  2. Having a clearly articulated, embedded and measurable purpose in every Virgin business that drives their decisions and fuels their success resulting in positive impacts on customers, people, communities and the environment
  3. Embedding our purpose principles and values in all existing and new business investments
  4. Pioneering systemic change beyond the Virgin Group through Sir Richard Branson’s profile and advocacy as a global business leader and rising to the challenges.