Taxis in Mumbai are about to get a radical makeover thanks to a Kickstarter project.
Taxi Fabric set out to raise £8,000 to fund their project to kit out Mumbai’s taxis with some incredibly designed fabric, but they smashed that target in just 10 days – and went on to raise over £11,000 in total.
Not only is Taxi Fabric helping taxi drivers to attract passengers, but it’s also giving young Indian designers the chance to prove their worth in a country where design is often taken for granted.
“It's believed that older generations don't understand it or recognise it as a proper profession or something worth studying; design to them, just performs a function,” Taxi Fabric’s founders wrote in their Kickstarter campaign. “They don't realise that it can create an impact. And with so few spaces for designers to show off their skills, it's hard to change that perception.”