Wayne Hemingway MBE and Gerardine Hemingway MBE have created a modern new look uniform for Virgin Trains staff on both the East and West Coast routes, with old uniforms being put to good use...
The Virgin Trains body-neutral uniform offers up to six combinations (six for women and four for men) on the West Coast route, and up to ten combinations (ten for women and five for men) on the East Coast route.
To create the new uniform range, Virgin Trains involved its frontline staff as part of the re-design to get their expert opinion, from an extensive employee-wide survey on their favourite designs, to trialling initial versions on the job over two years.
"The uniform took two years to make as we were determined to end up with designs that included significant input from the Virgin Trains team and were fully tested so as to be practical for their roles," explained Wayne Hemingway MBE of HemingwayDesign.
"We have also ensured that this is a collection with up to ten combinations in the knowledge that the Virgin Trains team are not “uniform” and quite rightly wanted to let their individual personalities shine through."
In an effort to achieve zero waste to landfill, the old Virgin Trains uniforms are being recycled into new items at HMP Northumberland. Prisoners will upcycle the old uniforms in the onsite textile factory, as part of a rehabilitation scheme that helps to prepare prisoners for life outside in an effort to reduce reoffending rates.
The HMP Northumberland textiles team will use the uniforms to create new items such as blankets and coats, which will be donated to local homeless charity, The Albert Kennedy Trust which supports young LGBT homeless people in crisis, and working with Virgin Trains charity partner, Rethink Mental Illness.
"We want our people to be able to express their own unique style and personality, and that’s why we’ve worked with them to create a new tailored wardrobe to fit every shape, size and gender," commented Jessica Kelly-Mckay, Uniform Delivery Manager, of Virgin Trains East Coast.
"The launch of our striking, new uniform combinations is another milestone on our journey towards totally transforming our East Coast service, and our customers can expect to see an extra spring in the steps of our staff as we roll it out."
Natasha Grice, Route General Manager, of Virgin Trains West Coast added: "We involved our Virgin Trains staff from the very beginning of the design-process. There’s been a real passion behind creating the new stylish uniform. We wanted to combine everyone’s favourite parts to create up to six practical mix and match combinations. We want our staff at Virgin Trains to feel their best, to be empowered to confidently express their own style and be their incredible selves, while still looking totally Virgin Trains."
To book your ticket, head over to the Virgin Trains website.