Virgin Trains is hoping to ditch the orange ticket now that it has made mobile tickets available on all routes along the East and West Coast Mainlines.
It is the first franchised rail operator to offer m-Tickets for all ticket types and across all routes. Customers can download these to their smartphones or other mobile devices for journeys on Virgin Trains services purchased through the Virgin Trains website or the Virgin Trains app.
The app means that customers can both buy and use their tickets on mobile for maximum convenience. It also means that customers buying their tickets on the day can avoid queues at the station by downloading the app via the free Virgin Trains station WiFi.
“We want to build a 21st century railway that provides better journeys for all, and much simpler and smart ticketing is a vital part of that,” Rail Minister Claire Perry said. “We have been clear that we will support the industry with ticketing innovation but that we also want rail companies to do what is best for their passengers, without government interference. The expansion of mobile tickets means more Virgin Trains customers can enjoy the benefits of this new technology, and it will help us get rid of outdated paper tangerine tickets.”
Graham Leech, Group Commercial Director at Virgin Trains, added: “We always want to be on the side of passengers and make their experience with us the best it can be. That’s why we love innovating for our customers, which is why we were the first train company to introduce automatic delay repay and why we’re now the first franchised operator to bring in m-Tickets in this way.”
Find out more and book your tickets via the Virgin Trains website.