Virgin Atlantic want their customers to Depart the Everyday - and what better way to do that than an exclusive experience at one of international cricket’s marquee matches? Virgin Atlantic guests and crew turned a small part of Barbados pink for the first two West Indies vs England One Day Internationals.
The Kensington Oval is a fabled cricketing crucible, but it has never had a crowd enclosure like this one. Complete with sun loungers, deckchairs, beach umbrellas, food and drink and of course the famous Barbadian hospitality, cricket fans could enjoy the game or simply soak up the rays in the unique pitch-side garden.
Virgin Atlantic guests had to watch their heads during the first One Day International, which saw a world record number of sixes hit over the boundary into the crowd. Windies legend Chris Gayle smashed a comeback hundred before England roared back with centuries from Jason Roy and captain Joe Root. The tourists chased down the highest total in their history to claim the win.
Two days later the Virgin Atlantic team was back to refresh the experience, and the Windies staged a remarkable comeback to level up the series. You can see some of the reactions to the win – delight from Windies fans, disbelief from English supporters - in these photos.
As Richard Branson has often said, look after your team and they’ll look after your customers. With that in mind, many Virgin Atlantic employees joined the fun, as well as others from around the Virgin family. They mingled with local partners, and even some of the West Indies players themselves.
The lounge was modelled after Virgin Holidays’ own Departure Beach, a world-first experience for Virgin Holidays guests to eliminate the wait time at the airport and extend their holidays. Travellers can check in and collect their boarding passes before using the last hours of their holiday on the beach or in the lounge. The cricket fans amongst them would have headed home dreaming of sixes and centuries.