When seven-year-old Ted McCaffery lost his teddy Rufus, his mother contacted Richard Branson over Twitter for help in the missing-teddy search.
While it turns out that Rufus was later found by a neighbour (phew!), the Virgin Founder was so moved by the plea that he tasked his staff to come up with a solution to help lost toys arrive home safe and sound in future.
Introducing… the Virgin Trains teddy tracker. The special trackers, launched today, can be personalised and tied around teddy’s paw so he can be identified and, when handed over to Virgin Trains staff, their safe journey home can be arranged.
So the great news is, even if teddy is left behind on board a Virgin Train or at a station, he will be able to find his way home.
Richard Branson said:
“As anyone who has young children will know, losing a favourite toy can be heart-breaking, and we know it can often ruin a family day out. We were so touched by the message from Ted’s mother that our staff have been working hard to come up with a solution. And that’s when we had the idea of creating a tracker that you can tie onto your teddy."
As anyone who has young children will know, losing a favourite toy can be heart-breaking
As well as the teddy trackers, Virgin Trains will be bringing in extra staff over the summer to assist passengers (human or otherwise) who need a bit of extra help. These new Virgin Trains team members will be a combination of Virgin Trains friends and family members and volunteers from Euston-based youth charity, New Horizons.
The Virgin Trains teddy tracker will be available UK-wide on all routes from today. For more information, head to the Virgin Trains website.