Every day is the day to ask - Are you OK?

Supporting one another through life’s ups and downs is something we all need to do. 

The R U OK? campaign encourages everyone to act when we they see signs that someone’s struggling, notice changes or just feel that something’s not quite right with a friend, loved one, a colleague or a team mate. We don’t need to have all the answers if someone says they are not ok, but we can listen, let them know we care, and start a meaningful conversation that might change a life. 

Virgin Australia is proud to be an official partner of this powerful initiative – showing that every day is the day to ask, ‘Are you OK?’. 

Virgin Australia, RUOK

R U OK? is hitting the road on a six-week Conversation Convoy – travelling 14,000 km and visiting 25 communities to show Australians that every day is the day to ask, “Are you OK?” The convoy aims to inspire everyone, no matter their location, to invest more time in the people around them and give them the skills, motivation and confidence to start a conversation with anyone they might be worried about.

The campaign will inspire conversations 365 days a year by reinforcing R U OK?’s four steps to help navigate a conversation:

  • Ask R U OK?
  • Listen
  • Encourage action
  • Check in

So let’s join Virgin Australia and look after one another – by having regular conversations, together, we can make every day, RU OK? Day.


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