Why the world has a love-hate relationship with millennials

Millennials are the crisp breed who characterise the future, who are unique in relation to our predecessors. We are the ‘most educated generation in western history’. 

But we are often criticised by older generations for being lazy know-it-alls despite being a generation that is sparking innovation and change across the board. 

They call us sluggish, yet we are the tech-savvy ones who disrupt the whole industry. We are a caring and humble gathering who believes in helping others. We are loaded with youthful blood that drives our entrepreneurial mission to do uncommon things as opposed to taking after the traditional way.

We are community-focused and love dealing with our planet. We are the daring travellers who adore investigating new regions. We are the eager breed, whether utilising Uber, Amazon Prime, or other services, we want things now. Yet before you judge us, remember we are a group consisted of multitaskers who are handy and results-oriented.

But how is our generation changing industries?

The work day

Millennials are terminating the nine to five culture. They are demanding more flexibility in their jobs and according to a Gallup survey, Americans are now working from home more than ever.

Freelancing and self-employment are also on the rise and 60 per cent of millennials are leaving their organisations in less than three years to pursue other routes. They prefer working in start-ups and the number of entrepreneurial millennials is rising.

Retail

Millennials are forcing retailers to provide goods at convenience and flexibility. The shopping experience has been eased at the convenience of a simple click and the demand for personalised experience has increased. Millennials are more interested in the experience rather than the product itself. This has prompted many retailers to up their game and find more innovative ways of engaging with this generation.

Gaming

There are more than 320 million people in America, and 155 million of them play video games. And it's a big business – consumers spent more than $22 billion on video game products in 2014, according to a recent study by Pear.

Millennials have embraced gaming more than any other generation. Video streaming websites such as YouTube are generating income to gamers – and some are even turning it into a profession, becoming ‘online gaming celebrities’.

TV

Millennials are literally disrupting the cable industry, with many cancelling subscriptions to traditional services – opting instead for to stream content online across multiple devices.

Research by Ampere found that 70 per cent of 18 to 24-year-olds watch online video daily. As a result of this popularity streaming services such as Netflix and Amazon Video have moved into content creation, and produced exclusive content for their platforms.

Millennials might be considered entitled, lazy and narcissistic by their critics but a generation that's pushing forward this much innovation can't be all bad, can it?

This is a guest blog and may not represent the views of Virgin.com. Please see virgin.com/terms for more details. Thumbnail from gettyimages.

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