VOOM: The importance of overcoming fear

Starting a business can be scary, and no-one knows that better than Gem Misa, founder of Cauli Rice.

She had to overcome her fear of what would happen when she chose to leave the security of her corporate career to launch her business. But it was worth it when she won last year’s Pitch to Rich competition.

Since then, business has been booming. Cauli Rice raised more than £1million in crowdfunding, secured placement of its products at Asda, Tesco and Waitrose, and saw its social following shoot through the roof.

“The funds we raised will go towards us expanding into the UK ready meals market, the UK self service trade, as well as exporting to other countries,” Gem said. “The exposure and visibility we gained from winning #VOOM: Pitch to Rich was great. It helped boost interest in Cauli Rice resulting in a successful third round of crowdfunding.”

Find out more about this year’s competition and enter your business to win a share of a £1million prize fund on the #VOOM website.

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