"We don’t lack good ideas, but people to champion them." So says my guest this week on the Virgin Podcast, the single highest-rated teacher at the Wharton Business School - internationally acclaimed social science writer, Adam Grant.
"The most successful entrepreneurs consistently are risk-averse," he tells me. "The risk-averse make smarter, wiser decisions."
Adam’s new book is Originals - how non-conformists move the world. It's a great read, and this is a terrific interview.
"The only way you can beat the market is to think differently," he says. And his final piece of advice: "Work on the acuity of your peripheral vision."
The best way to get each episode of the Virgin Podcast is to subscribe via iTunes. Then you can take it away and listen on your daily commute, during your daily exercise or whenever it is you do your podcasting. You’ll get each show delivered as soon as it comes out, every Tuesday.
If you like the show, please rate and review it on iTunes and share it with friends.