The Best of the Virgin Podcast – Richard Reed

In this edition of the Virgin Podcast, we go back to November 2015 and my conversation with Richard Reed, the founder of Innocent Drinks.

Richard explains the serendipitous beginnings of the smoothie company - which he launched with a group of friends on something of a whim before eventually selling it to Coca-Cola for around £500m - and shares some of the wisdom he's gleaned about getting a start-up off the ground.

Having made his fortune, Richard is now helping others - including companies like Deliveroo, Songkick and Popchips - get a head start with JamJar, his venture capital fund for consumer brands that hope to change the world.

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