"Too many people confuse objective and strategy, they also confuse strategy and tactics."
We end this current run of the best picks from the last 18 months of the Virgin Podcast by hearing from Alastair Campbell - the original spin doctor, Tony Blair’s former head of strategy, and a man absolutely fascinated about what it takes to win.
In his most recent book, Winners and How They Succeed, Campbell spoke to numerous people from the worlds of business, politics and sport about the secrets of their success. Are you born with the will to win, or is it something that can coached and finessed? Do you need a team of winners around you? Does visualisation really help? Have a listen and find out.
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