3 in 1: Rory Sutherland on persuasion

Advertising genius Rory Sutherland joins us for the next instalment of 3 in 1, as we ask another of the world’s greatest minds three quick-fire questions in under one minute.

Keep an eye out for Richard Branson’s guest appearance and see if you can spot which Virgin location Rory is hanging out at. You can also check out the last outing for 3 in 1, featuring Arianna Huffington, right here.

If you'd like to hear more from Rory, you can do so by listening to his fascinating recent appearance on the VOOM Podcast.


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