Virgin Group is a leading international investment group and a globally recognised and respected brand. Since first taking to the UK airwaves in 1993, Virgin Radio has grown to become a world famous commercial radio brand and one of the most widely recognised brands of the Virgin Group.
During the 1990s, Virgin Radio UK became a highly successful commercial radio station and was sold in 2000.
In 2001, the Virgin Group teamed up with an Asia-focused investment fund to launch Virgin Radio Asia. Radio stations were launched in China, India and Thailand between 2002 and 2006. On the back of its success in Asia, Virgin Radio Asia expanded its team and began preparations for expansion of its business outside Asia.
Virgin Radio Asia acquired a global remit in 2006, transforming into the company we are today, Virgin Radio International.
Whilst expansion continued in Asia with stations in Delhi (2006), Mumbai and Bangalore (2007), Kolkata and the United Arab Emirates (2008), Thailand (2014) and Indonesia (2016), Virgin Radio also launched in Italy (2007), France and Toronto (2008), Montreal (2009), Calgary (2010), Edmonton (2011), London (Canada) and Winnipeg (2012), Lebanon and Turkey (2013), Vancouver (2015), Halifax, Kitchener and the UK (2016) and Romania (2017).
Music television stations were also launched in France and Italy.
Although wholly owned by the Virgin Group, Virgin Radio International partners with leading media groups in North America, Europe, the Middle East and South East Asia. These media groups are attracted by the potential of the iconic Virgin Radio brand with its appeal to both advertisers and listeners, and to Virgin’s unique approach to maximising the performance of commercial radio businesses acquired from over 20 years of experience in the industry.
When it comes to new territories and new listeners, we’re all ears. Because the way we see it, it’s another opportunity to spread the Virgin Radio sound across the globe. So stay tuned, as you can expect the launch of many more radio stations over the coming years.
Always listening out for you
At its core, Virgin Radio International never stops listening – no matter who or where our listeners are.
With a strong focus on creating local listening communities with their very own flavour, the content we broadcast is more than just entertainment; it speaks to our listeners’ hearts and minds, and delightfully surprises at every turn.
With extensive experience in the commercial radio business, we’ve learnt many things, none more important than knowing that the quality and integrity of our content depends on how we adapt and reinvent our offering for our listeners. Driven by this listener-led attitude, our network of radio stations broadcasts in multiple languages and music-based formats, has 23 million listeners worldwide and generates annual branded revenue of approximately US$140 million.