Just the other week 40 Virgin team members, from four different Virgin companies, completed a winter climb of North Africa's highest mountain, Jebel Toubkal (4167m), in Morocco.
The event – that invites adventurous Virgin people to sign up to a challenge entirely out of their comfort zone – raises funds for the Eve Branson Foundation and its projects.
The Eve Branson Foundation has built incredible relationships with the Berber community in Morocco, and now runs a woodwork centre, craft house and weaving centre with the specific aim of upskilling locals and providing jobs. Last year the climb raised an impressive £25,000 of invaluable donations for this work to continue and the team hopes to raise similar this year too.
Prior to setting off, the Virgin adventurers gathered in Marrakech to prepare for the challenge and get to know each other a little better. Vanessa Branson also hosted a reception event at her boutique, Riad, to welcome the adventurers before they had to gear up to start the climb.
Of the 46 challenges Virgin Atlantic pilot, Chris Hall, has organised over the past few years, this was recorded as one of the toughest – a three-day winter climb, tackling altitude sickness, extreme cold and requiring its adventurers to master crampons and ice axes.
With the help of a support team, including 10 guides, a total of 37 people managed to reach the summit of Jebel Toubkal, greeted with stunning views into the Sahara and beyond.
We’re sending huge congratulations to all who took part in Climb Morocco – what an incredible personal accomplishment and such a brave and generous way to support the invaluable work of the Eve Branson Foundation.