My earliest memories are of the ocean. Summer days spent splashing around the eastern end of Long Island and sculpting sandcastles beneath a fading afternoon sun. As I dove into the Atlantic's mighty waves and dug deep into the sand, my imagination would ebb and flow alongside the sea. Even then, as a young girl, I understood the power of these waters. 

This love of the ocean remained strong into adulthood. When I began to fully understand the importance they held for human and planetary health, I moved from ocean lover to ocean advocate. My awakening came from Elizabeth Kolbert's article 'The Darkening Sea,' in which she detailed how climate change causes ocean acidification and the disintegration of calcium-based shell life, a vital part of the ocean food web. 

Image credit: Oceana

Concerned, I co-produced a film with Barbara Ettinger and Sven Huseby called A Sea Change: Imagine a World With No Fish. I also joined the board of Oceana, the largest international advocacy organization focused solely on ocean conservation, and started a line of jewelry to inspire conversations about the sea. Many years later I directed Mission of Mermaids (see trailer below), which linked the myth of the mermaid to ocean health. This free, fifteen-minute film trailer my love letter to the ocean - educates and inspires audiences to be stewards of the ocean. Using the mermaid as metaphor, the film emphasizes the ocean's need to rest and recover from constant stressors such as pollution and overfishing. 

No matter where we live, the ocean play a vital role in our global and personal health. The recent United Nations Conference of the Parties in Paris (COP 21) brought together some of the world’s most important leaders and made headlines for reaching a global climate agreement. At the forefront of negotiations was the ocean and ocean acidification – an encouraging beginning to bringing about significant change. If each country works diligently to save the ocean, we can make immense progress. 

 

What became clear is the importance and interconnections needed to develop and enact complex strategies to not only save the ocean, but also feed the world. Reimagining how we use and protect our resources can have a direct impact on today’s biggest challenges including: climate change, food security, poverty reduction, and quality of life for all. 

Image credit: Oceana

The reason I choose to support Oceana is that they work country by country to enforce fishing regulations, minimize by catch, and protect fish habitats. One exciting initiative is through a partnership with Oceana, Google and SkyTruth to amplify technology's role in creating transparency for monitoring fishing vessels. Together we’ve developed Global Fishing Watch, a game-changing program launching in 2016. It allows for an open source surveillance of the ocean and activity, which will result in increased accountability for those that directly affect the ocean on a daily basis, especially vessels that may fish in illegal waters. I believe it is this fusion of technology, citizen involvement, and working together that will bring the ocean back to abundance.

Everything I do comes back to my personal credo, Protect What Is Precious, which means focusing on the things my husband and I hold most dear – family, art, and nature. It also means doing everything we can to make sure those things can be cherished by generations to come. 

Image credit: Oceana

For me, that means using storytelling, visual media, and design to engage people with their hearts. We can only save what we love and understand, and the more we know about the ocean, the more we will want to help save it. You can dream big and start small by working with a local group to limit plastic pollution, participating in a beach clean up, or even driving less and walking more. I encourage everyone to become part of the global ocean family by joining Oceana and becoming a wavemaker or by visiting Protect What Is Precious to find other ways to get involved. If we all come together and use our voices, we will make a significant difference. Small ripples can create big waves of change.  

​– This is a guest blog and may not represent the views of Virgin.com. Please see virgin.com/terms for more details. 

Susan Rockefeller is an entrepreneur, conservationist, and filmmaker. She’s the CEO and Founder of Protect What Is Precious, a niche consulting company that advises businesses on how to improve their products and processes in a way that contributes to a better future for the planet, while enhancing the value of their brands. 

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