If you’ve been keeping up to date with Forbes news recently, you will have noticed last week’s article profiling The B Team's launch of '100% Human at Work'.
Since the article was published, Jean Oelwang, CEO of Virgin Unite and co-founder of The B Team, has taken part in a Google Hangout with writer, Devin Thorpe, further discussing the initiative. 100% Human at Work is driven by the belief that it is time for business to stop looking at people as resources and to start seeing them as human beings.
The B Team's vision for the future is a world where the purpose of business is to become a driving force for social, environmental and economic benefit – a place where people and planet are valued alongside profit.
The Forbes Google Hangout (featured above) sees Jean cover topics including Richard Branson’s earliest intentions of social entrepreneurship, the full scope and breadth of Virgin Unite, and what the reality of being a 100% human company actually means.
“As we focus so much on short term profitability, that sense of being human to one another and building relationships with one another has fallen to the wayside, because there’s so much pressure for that company to deliver profitability. Ironically companies are impacted negatively by this because they’re losing engagement from their workforce,” said Jean.
According to a recent study by Gallup, we live in a world where 87 per cent of people are not engaged with their work – and this during an age when people spend 33 per cent of their time at work. That’s an awful lot of wasted hours of productivity – hours that could have been better spent making a difference in the world.
So how do we do it it? How does a company become 100% human? There are practical ways laid out in the initiative that focus on how 5 key principles – respect, equality, growth, belonging and purpose – work together in business.
The 100% Human at Work program adresses various new approaches to business – from letting workers go compassionately, to changing the way your organisation carries out annual reviews.
The ultimate goal of being human at work is to create and mobilise a workforce that will lift to a higher purpose and deliver change – a workforce that will work towards a better way of doing business for the wellbeing of people and the planet.
It’s time to rethink the way you’re doing business and reassess how you’re bringing humanity and compassion back into the workplace.