Smart disruption is in our DNA – and we’ve made sure this is captured in our purpose. Virgin Group’s purpose is changing business for good. This means:

  • Thinking about the long-term impact of the business decisions that we make today.
  • Having a clearly articulated and measurable purpose in every Virgin business – so that it drives decisions and fuels success, resulting in a positive impact on our customers, people and communities, and the environment.
  • Embedding our purpose principles and values in all existing and new business investments.
  • Rising to challenges and pioneering systemic change beyond the Virgin Group, through Richard Branson's profile as a global business leader and advocacy work.

Our values

We are delightfully surprising, red hot, straight up whilst maintaining an insatiable curiosity, giving a heartfelt service and creating smart disruption. 

Our behaviours

  • Supportive: We are a family of friendly and inclusive people who pull together and openly help each other.

  • Respectful: We are a dedicated team who are honest, trustworthy and responsible.

  • Proud: We have fun, work productively and take pride in everything we do.

  • Adventurous: We are curious to explore new ideas, find innovative solutions and not afraid to learn as we go.

  • Passionate: We are flexible, energetic and strive to exceed expectations.

  • Creative: We find smart ways to make positive changes that challenge the status quo.

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