Smart disruption is in our DNA – and we’ve made sure this is captured in our purpose. Virgin Group’s purpose is changing business for good. This means:
- Thinking about the long-term impact of the business decisions that we make today.
- Having a clearly articulated and measurable purpose in every Virgin business – so that it drives decisions and fuels success, resulting in a positive impact on our customers, people and communities, and the environment.
- Embedding our purpose principles and values in all existing and new business investments.
- Rising to challenges and pioneering systemic change beyond the Virgin Group, through Richard Branson's profile as a global business leader and advocacy work.
We are delightfully surprising, red hot, straight up whilst maintaining an insatiable curiosity, giving a heartfelt service and creating smart disruption.
Supportive: We are a family of friendly and inclusive people who pull together and openly help each other.
Respectful: We are a dedicated team who are honest, trustworthy and responsible.
Proud: We have fun, work productively and take pride in everything we do.
Adventurous: We are curious to explore new ideas, find innovative solutions and not afraid to learn as we go.
Passionate: We are flexible, energetic and strive to exceed expectations.
Creative: We find smart ways to make positive changes that challenge the status quo.
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