Head of Integrated Production, McCann Worldgroup EMEA

Sergio is responsible for ensuring innovation, quality, and rigor behind everything Worldgroup produces across Europe. At the cutting edge of defining 'new model' production thinking, Sergio's role encompasses everything from talent and partnership identification, workflow management and optimization, and technology platform innovation - through to digital, mobile, social, broadcast, content, IP platforms, et al.

A true citizen of the world, Sergio has spent his career working across Fortune 500 multinational business at leading global network agencies - based at regional and global HQ's including New York, Shanghai, Amsterdam, Toronto, Madrid & Chicago.

Sergio’s goal has always been to elevate the creative and production excellence supported by an organic and solid process. A long list of awards, solid relationship with clients and involvement in industry organizations is proof of that.