Neil has over 20 years integrated experience. He started his career in direct marketing which was followed by some years in sales promotion and experiential marketing before embracing digital in 2000.

Five years later he set up Saatchi & Saatchi’s UK digital offering before becoming Managing Partner at Grey London where heled the successful global Allianz pitch and subsequent business out of London, as well as setting up an office in Munich.

2011 saw the birth of Johnny Fearless, which Neil founded with Survivors UK and Diageo. Other business quickly followed including Davidoff and The Imperial War Museum.

2014 saw the agency produce a much-lauded campaign for IWM, which won awards including a D&AD pencil.

However in 2015 Neil made the brave decision to shut the doors on Johnny Fearless. He dry-docked the creative ambitions he had had for the agency and started to look for more like-minded partners, which he found in his colleagues at Duke.

About DUKE

DUKE is an independent creative agency with a mission to “rattle categories” on behalf of its clients. Using it’s mantra, ‘Fortune favours the bold’ and its founding principles of honesty, boldness, crackle and continuity, the agency creates standout work that polarizes opinion, turns heads and gets talked about and works.  

Founded by Neil Hughston, Mark Howard, Jo Tanner and Steve Stokes, Duke looks to take advertising back to the day when it was entertaining, emotive and engaging irrespective of media channel. 

Clients include Rolls Royce, Imperial War Museum, Foxy Bingo & Casino, SurvivorsUK and Vashi.

To see more from DUKE, visit