Founded and led by Richard’s mum Eve, the Eve Branson Foundation is dedicated to improving the lives of women and young girls in the Moroccan Atlas Mountains. It is where Richard owns a retreat, the Kasbah Tamadot.

When visiting Kasbah Tamadot or taking a tour of the Atlas Mountains, visitors often ask what they can bring – particularly when it comes to useful items for the children in the local area including toys, crayons, etc; which is where Pack for a Pupose comes in. 

Virgin Unite, Eve Branson Foundation, group shot

Virgin Unite, Eve Branson Foundation, group shot

Regularly teaming up to support different projects and causes, The EBF and Kasbah Tamadot are proud members of the exciting initiative, inviting travelers to make a lasting impact in the communities of their travel destination.

By saving just a few kilos of space in their suitcase, guests can bring supplies for local projects, and in turn, positively impact in the lives of local children and families. Whether big or small, everything is appreciated – items as simple as colouring crayons and toothbrushes weigh less than 1kg.

The mission is to positively impact communities around the world by assisting travellers who want to bring meaningful contributions to the destinations they visit and make informed decisions about which items will most meet the needs of those communities.

“Promoting the meaningful and positive work done by the Eve Branson Foundation in the community around Kasbah Tamadot is an honour for Pack for a Purpose. Our website provides travelers (both young and older) the information they need to express their gratitude for the hospitality they receive by taking a useful gift for the community. This is what Packing for a Purpose is all about. The generosity of Kasbah Tamadot’s guests has been marvellous. Expressing gratitude to others enhances every experience in life, especially travel.” - Rebecca Rothney, Founder and Chairperson of Pack for a Purpose

Virgin Unite, Eve Branson Foundation, Morocco, woodwork centre

If you’re planning a visit to the Kasbah and want to take part in Pack for a Purpose, there are three easy steps to follow:

  1. Find a project you wish to support by following the relevant ‘Pack for a Purpose’ link below.
  2. Choose the supplies you wish to bring from the specific items requested.
  3. Drop off the supplies at Kasbah Tamadot reception, where the Eve Branson Foundation team is based. 

Your items will then be delivered to the project by the Eve Branson Foundation team.

If you would like to support another way, please donate. The EBF is currently supporting the following projects: Asni crèche, Eve Branson Foundation Crafthouses, Talyba Boarding House for Girls and Tansghart Primary School and you can purchase gifts from the centres by shopping the Artisan product range

Thank you for your continued support of the Eve Branson Foundation.


- Read Fatima’s story to hear of the impact your kind donations make.

- Find out more about Kasbah Tamadot visit Virgin Limited Edition

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