Our Senior Team


Based in London and New York, but with a global outlook, we actively invest in opportunities across both developed and developing markets. Our senior team has over 75 years collective investment and operational experience at Virgin, enabling us to:

  1. Identify opportunities in geographies or market segments where consumers are underserved
  2. Work with entrepreneurs to identify and commercialise innovative and exciting new services, business models and technologies.
  3. Provide financial, operational and marketing experience to our portfolio companies, enabling rapid growth either organically, through acquisitions, or brand-led turnarounds
  4. Provide access to Virgin’s global network to facilitate best practice sharing and co-operation between portfolio businesses
  5. Leverage the Virgin brand and association with Sir Richard Branson to accelerate consumer take-up of new business launches
  6. Bring the unique Virgin touch, purpose-driven approach and customer service prowess to portfolio businesses

Josh Bayliss

Josh has been CEO of the Virgin Group since 2011.  He is responsible for the Group’s strategic development and licensing of the Virgin brand globally, and the management of direct investments on behalf of the Branson family in various branded and unbranded companies around the world.  Under Josh’s leadership the Group has extended its branded investments into the Hotels and Cruise industries, and its non-branded investment portfolio into technology, renewable energy and space-related businesses.  

Josh was born in New Zealand and holds both NZ and British citizenship.  He is married with two children.  His interests include cycling, skiing, wine and reading.

Peter Norris

Peter is the Chairman of the Virgin Group, a position he took up in 2009. Prior to this he had acted as an adviser to the Group from 1996 and had chaired Virgin Active from 2002 to 2007. He also currently chairs Virgin Atlantic and Virgin Hotels.

Peter has over 40 years’ experience in investment banking and business management. He worked at Barings and Goldman Sachs, before establishing his own corporate finance business which in 2007 he merged with the AIM listed merchant bank Quayle Munro, subsequently acquired by Houlihan Lokey.

Peter graduated from Oxford University in 1976 in Modern History and Modern Languages. He is married with four children.


Evan Lovell

Evan is Chief Investment Officer for the Virgin Group and responsible for managing the Virgin Group’s investment team and portfolio in North America.

Evan is a seasoned private equity investor and operator having invested and participated in global private equity and M&A over the last 20 years having previously worked at TPG Capital.

Evan serves on the boards of Virgin Hotels, Virgin Voyages, Virgin Galactic, Virgin Orbit, BMR Energy, Aqua Venture Holdings and Virgin America prior to its sale to Alaska Air Group, Inc. Evan is also a founding partner of the Virgin Green Fund, a private equity fund focused on the renewable energy and resource efficiency sectors.


Lisa Thomas

Lisa is the Chief Brand Officer at Virgin Group. She joined in February 2016 from M&C Saatchi Group where she served as UK CEO. Lisa is responsible for overseeing the global Virgin brand and managing relationships with more than 60 Virgin businesses in over 35 countries. Lisa is also Managing Director of Virgin Enterprises Limited, which manages commercial activities and brand licences, and sits on the boards of Virgin StartUp and Virgin Group Loyalty Company. Lisa is also Vice-President of WACL (Women in Advertising & Communications London) – an industry networking organisation that brings together senior female leaders in marketing and communications, with the purpose of accelerating gender equality. She will serve a term as WACL’s President from July 2019. 

Lisa graduated from Cambridge in French and Spanish.


Amy Stirling

Amy Stirling is CFO of the Virgin Group and responsible for managing the Group’s overall financial position as well as finance, tax, treasury and certain portfolio matters. Amy joined the Group in September 2016, having spent three years as a non-executive director in a number of roles spanning Plc, not for profit and Government. Much of her career has been in TMT (Technology, Media and Telecommunications).  She was the CFO of the public company TalkTalk until 2013 following its demerger from the Carphone Warehouse Group. Prior to the demerger, Amy spent ten years working with the telecoms businesses of the Group. Amy is also a Non-Executive Director of CYBG Plc, which acquired Virgin Money in October 2018 and a Non-Executive Director of RIT Capital Partners Plc, a UK listed investment trust, where she chairs the Audit and Risk Committee.

Ian Woods

Ian is the General Counsel and COO at Virgin Group.

Ian has been with Virgin since 2005 and has responsibility for various functions within Virgin Management including Legal, People, Company Secretarial, Facilities and IT as well as for advising Virgin companies on a broad spectrum of legal issues across different business sectors and jurisdictions. Ian sits on the Board of various Group companies including Virgin Management, Virgin Atlantic, Virgin Limited Edition and Virgin Enterprises.

Ian previously worked for leading international law firm Slaughter and May and holds an LLB from Sheffield University.