What I Wish I Knew: Virgin StartUp founders share their top tips

Carol shares what she's learnt about running a business, including why there's never a perfect time to start a business.

Daniel shares why it's so important to fully understand who you're selling to – not just the people who will enjoy your products, but also the places that will stock them. See what his other tips are...

One of Aksana's top tips is to have a detailed marketing plan. See what else she has to say...

Francesa shares some of her top tips for running a business, including the importance of branding.

Starting a business is hard and sometimes you need to ask for help. This is something that Dan has learnt on his journey, see what else he has to say...

Getting funding for a business doesn't have to be as difficult as you might think, according to Lucy. Find out what her other tips are...

If you've got a great business idea, sometimes you just have to stick to your guns and go for it. Take a look at Jacqueline's other advice...

James has some great tips for budding entrepreneurs, including why you need to surround yourself with good people.

Sometimes you have to be prepared to throw your plan away in business, as Nicolas found out. Find out what his other advice is...

Husband and wife team Andrew and Elizaveta have learnt to protect their business and their idea above all else. Take a look at their other advice...