After launching hundreds of businesses – from airlines to trains, music to mobile, health clubs to spacelines – my biggest challenges and successes have come from convincing other people to see the world differently.
Adam is one of the most original thinkers I’ve had the chance to meet. You can almost see his mind ticking over and processing information in original and fascinating ways when you talk to him. He interviewed me onstage when I released Finding My Virginity and I was just as keen to ask questions of him as he was of me. Adam’s book is full of intriguing case studies of people who have gone against the grain, backed their unique ideas and improved the world by doing so. It’s an eye-opening read, and as a non-conformist myself, it reminded me just how wonderful it is to be different.
One of my favourite discussions in Adam’s book is around the theme of creativity. He explains how the more familiar you are with something, the less creative you are likely to be. He uses thoughtful examples to show how creativity can charge innovation – Galileo’s skills as an artist allowed him to see mountains on the moon, for example, when many of his colleagues couldn’t.
This doesn’t mean that being creative always yields good ideas – in fact, Adam dispels this myth by showing the amount of ideas many great innovators and creatives have produced (think of Edison’s 1,093 patents) before they landed on the brilliant one.
Being creative and trying new things is also the central theme of Finding My Virginity. I agree that it can be really easy to get comfortable in life and to only do things inside your comfort zone. But, like Adam, I’m convinced the magic doesn’t happen here.
I’m looking forward to discussing the book throughout November. If you want to join in, head over to Literati.