If we can change business for good, we should also make an effort to change the world for the better

Richard Branson, with his back to the camera, looks out across the sea. White text over the image reads "If we can change business for good, we should also make an effort to change the world for the better"
Image from Virgin.com
A close up of Richard Branson smiling, looking at the camera
Richard Branson's signature
Published on 31 July 2018

We can make business better by incorporating purpose into the heart of everything we can do. At Virgin, we’re on a mission to change business for good by being inclusive and looking after our people. But we want to go a step further and also have a positive impact on the world around us.

On the right side, Richard Branson looks out over the ocean. On the left side, in white text with the ocean in the background, are the words 'If we can change business for good, we should also make an effort to change the world for the better.'
Image from Virgin.com

One of the best ways to make change happen on a large scale is collaboration. We have incubated organisations bringing together thought leaders to tackle the biggest problems of our time – such as The B Team and the Carbon War Room (which has now merged with the Rocky Mountain Institute), who are fighting climate change. Ocean Unite also partner with many different environmental groups to campaign for ocean protection and it’s great to see positive changes happening all around us every day.

How is your business trying to change the world for the better?