Giant sushi trains and planes to Tokyo

Richard sitting  on conveyer belt smiling
Image from Jen Dainer
A close up of Richard Branson smiling, looking at the camera
Richard Branson's signature
Published on 14 November 2019

Ever since I was a little boy, I have dreamed of getting on the airport baggage carousel, disappearing through the door and appearing back, as if by magic, inside the airport. Today that particular wish came true - as I hopped on board the conveyor belt alongside some giant sushi to celebrate Virgin Australia’s new flights to Japan.

I’m so excited to see Virgin Australia flying to Japan for the very first time. Tokyo is a wonderful city and it’s about time they got to experience Virgin Australia’s award-winning service. We’ll be flying to Haneda in Tokyo, the first time that Brisbane will be connected directly to Haneda, bringing some much-needed competition to the route.

Richard Branson poses with Virgin Australia cabin crew carrying giant sushi to celebrate the launch of flights to Tokyo
Image from Jen Dainer

When Virgin enters the market, consumers are the winners as we drive competition on pricing and quality. With so much going on in Japan - in the aftermath of the thrilling Rugby World Cup and the build up to the Olympics - I’m sure many, many Australians will want to visit. I always love travelling to Japan, for its natural beauty, delightful people and, of course, delicious food. Virgin Australia’s new services mean an extra 100,000 Australians will be able to visit Japan.

And I’m certain there will be huge demand for Japanese people to travel to Brisbane too, another of my favourite places to visit – I’m spending this weekend in Queensland. More than 100,000 extra Japanese tourists will be able visit on Virgin Australia’s flights, which will bring in an extra $253.8 million boost to the Queensland economy over three years.

Richard Branson sits on a conveyor belt alongside giant pieces of sushi
Image from Jen Dainer

It’s been a big week for the Virgin brand in Australia. Today’s news follows hot on the heels of our Virgin Australia and Virgin Voyages ‘Tail to Sail’ package reveal, and Virgin Active’s Bondi Junction launch.

Richard Branson doing a workout at Virgin Active Bondi Junction
Image from Virgin Active Australia

Aussies really embrace what we stand for, our teams are full of the most wonderful people, and I’m excited to see what’s next for the brand Down Under.