By Sam and Richard Branson, October 2007
![Front cover of the book Arctic Diary, with Sam and Richard Branson in the snow with a pack of husky dogs in front of them](//images.ctfassets.net/rxqefefl3t5b/2uasI2GmsszVyfPrNACBgJ/7e38ea3a135ff6269ed9a94c84a83352/Book-Arctic-Diary.png?fl=progressive&q=80)
Image from Virgin.com
Journeying into the heart of the arctic wilderness with his father and a film crew, Sam explored the changing landscape and lives of the native Inuit people who have survived in a relentlessly inhospitable environment for 5,000 years.
![Close up of Sam Branson in Arctic gear.](//images.ctfassets.net/rxqefefl3t5b/1WdEDkMtyWYKLnGNjIUI0M/82d7c09221cd2f71ff6eb3ce51a34dbb/sam_crop_2_jan_2014_0.jpg?fl=progressive&q=80)
Image from Virgin.com
Sleeping on frozen seas and encountering majestic polar bears, Sam and Richard Branson embark together on a winter expedition, finding new depths of resilience and courage in a formidable and breath-taking landscape.
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Sam is Richard and Joan's son, founder of Sundog Productions, co-founder of Big Change, a passionate philanthropist and father of two. His passion for adventure and the environment has seen him take on many challenges...