Virgin Voyages aims to deliver a unique and differentiated approach to cruise tourism for the millennial traveller.
The first of three ships will set sail from the Port of Miami in 2020 and offer a true Virgin experience with multiple entertainment spaces, advanced customer technology and Virgin-designed cabins.
Together with Bain Capital and other top-tier investors, Virgin Group invested the necessary capital to build the first three mid-sized ships with Italian shipbuilding company Fincantieri. Each ship will feature approximately 1,430 guest cabins, host more than 2,800 guests and have c. 1,150 crew members on board to look after guests and deliver the Virgin experience.
Although initially operating three ships out of Miami, Virgin Voyages has the potential to replicate its model to enter into new exciting markets in the future.
The cruise industry has long been dominated by a few key players and Virgin identified it as an exciting market to disrupt and deliver strong investor returns. After many years of business as usual, the Virgin brand aims to breathe some life into the sector and deliver an experience for people who want a new way to cruise, both for the new and experienced cruiser.