Virgin Hotels: The wakeup call we have all been waiting for

Virgin Hotels seeks to give millennial travellers the opportunity to stay in a modern lifestyle 4-star hotel. The product has been designed to keep in-line with our guiding tenet of 'smart, sensual and delightful' and will be a breath of fresh air to the consumer and will cater to the global experience seeker.

Traditional business hotels no longer meet many modern consumers’ needs. The current hotel landscape is dominated by legacy, boutique, private clubs, and luxury offerings, and is ripe for disruption.

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The Virgin hotel seeks to offer a global lifestyle brand that cuts across business and leisure, men & women. It does so by combining unique room design, interesting local food & beverage outlets, and app-based technology that gives the consumer control over their entire experience.

Alongside other investors, the Virgin Group invested the necessary capital to build a world-class hotel management company.

While the first hotel opened in Chicago in January 2015, there are 5 more hotels currently under development across the United States with slated openings over the next five years. Since opening, the Chicago hotel has moved up to #9 on TripAdvisor for hotels in Chicago. 

Virgin Hotels / Brilliant