On the eve of R U OK? Day, Virgin Australia has revealed a subtle change to their uniform to remind Australians to ‘Trust the Signs’ that someone might be struggling with life and start an R U OK? conversation. 

Today R U OK? ambassadors joined R U OK? chair, Mike Connaghan, CEO of Virgin Australia Group, Paul Scurrah, and hundreds of Virgin Australia team members, to unveil a touch of yellow across the group’s uniform.

Virgin Australia hopes that this temporary change will help start meaningful conversations among the 40,000 passengers they welcome on-board each day.

Virgin Australia, RUOK Day

As part of the longstanding partnership with R U OK?, Virgin Australia flies ambassadors all over the country to share the R U OK? message. The team also promote awareness on all of its flights through inflight announcements, via their inflight entertainment system, advertising in airports, offices and in the Virgin Australia Magazine.

Virgin Australia Group CEO, Paul Scurrah, said the airline is proud to support R U OK?’s important message that a conversation could change a life.

“At the Virgin Australia Group, we are focused on using our role within the community as a force for good. We want to shine a light on the work being done and the role we can all play in raising awareness around suicide prevention. Sometimes it may not be obvious that someone is struggling – R U OK? is encouraging us to ‘trust the signs’ or subtle changes in what someone is saying or doing that could indicate someone might be struggling. “By adding a touch of yellow to our Virgin Australia Group uniforms, we are reminding our team members and guests to notice small changes, check in with each other and start meaningful conversations.” 

Virgin Australia, RUOK Day

In supporting R U OK? and mental health partners such as Black Dog Institute and the Gidget Foundation, Virgin Australia continues to help break the stigma around mental illness, suicide prevention and encourage action.

Suicide remains the leading cause of death for Australians aged between 15 and 44 and for every death by suicide, it is estimated that as many as 30 people attempt to end their lives each day.

Virgin Australia, RUOK Day

Mike Connghan, chair of R U OK?, is grateful for the support Virgin Australia gives as they fly the R U OK? message around the country, starting life-changing conversations.

“We know the majority of Australians believe talking to someone who’s struggling can make a difference. But what we’re hearing is that people aren’t sure when the right time is to have an R U OK? conversation. By taking the ‘Trust the Signs’ message around Australia, we want to empower people to trust their gut instinct and ask the question as soon as they spot the signs that someone might be struggling with life.”

Virgin Australia, RUOK Day

“Congratulations to our Virgin Australia Group team members for getting involved and taking this important message to the community. A touch of yellow to support R U OK? on your Virgin Australia uniforms suits you. We can all be proud that Virgin has supported this campaign for a number of years now and the momentum behind it continues to grow stronger and stronger,” said Richard Branson

R U OK? is encouraging all Australians to learn the signs, download a practical toolkit and start regular meaningful conversations throughout their communities when its needed.


More information on how to get involved can be found at: ruok.org.au. For support at any time of day or night, call Lifeline on 13 11 14.

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