The Audacious Project is an inspiring endeavour housed at TED that is surfacing and funding critical ideas with the potential to impact millions of lives.

The project was brought to life through the collaboration of some of the most respected names in the non-profit world, including Skoll, the Bill & Melinda Gates Foundation, Scott Cook & Signe Ostby and more. Virgin Unite is proud to be one of the key partners to have joined forces to help make this possible. 

The first project recipients were revealed at TED in April, with The Audacious Project committing $250 million to power these bold ideas to create impact at scale. One of those projects was The Bail Project – a bold idea to turn the tide on mass incarceration in the US.

The Bail Project is an unprecedented national effort to combat mass incarceration by disrupting the bail system, one person at a time. Building on the success of The Bronx Freedom Fund, this revolving bail fund will pay bail for those who can’t afford it, helping people who would otherwise languish in pre-trial detention. Because bail is returned at the end of a case, the fund can use each donated dollar two to three times a year. Data from The Bronx Freedom Fund proves that 96 per cent of people return to court when bailed out with philanthropic dollars.


The revolving bail fund model is a critical tool to stop incarceration before it happens. It responds to the immediate needs of those locked up – preventing the human cost to individuals, families and communities – while also addressing the economic and racial disparities of the money bail system.

To find out more about the problem driving the Bail Project, their plan, their project leader and why they’re destined to succeed, visit the Audacious Project Big Ideas page. To further support the project join The Bail Project’s support community to put a dent in mass incarceration – sign up and receive a quarterly newsletter, with updates and specifics on how you can take action and make a difference.

“Virgin Unite has always been about uniting people and entrepreneurial ideas to create opportunities for a better world. The Audacious Project is a great way to do this, working alongside a wonderful group of non-profits to fund these amazing ideas. We know we are stronger together, and Audacious is a brilliant way to unite individuals and foundations, no matter how big or how small, to tackle the world’s most complex challenges and collaborate like never before,”  said Richard Branson. 

It’s time to share your biggest, boldest vision — and your thoughts for turning it into reality