oneocean.FM is using the power of music to connect a global audience with Global Goal 14: Life Below Water. 

Global Goal 14 needs our help. Even during the recent stream of hurricanes and the “Is this climate change?” media reaction, the message about the role the warming ocean plays in exacerbating storms got lost – demonstrating the general apathy and ignorance that prevails about the role a happy and healthy ocean plays in the happy and healthy future of our world. 

Every second breath we take is drawn from the ocean. It provides a source of income and of protein for three billion of the world’s poorest people, but every day we raid it and choke it with oil and plastic. And yet for this Global Goal, more than any other, the solutions are known, simple, and achievable. 

Despite the growing policy attention around these issues, the right messages are not travelling far or fast enough. At oneocean.FM we aim to engage ocean lovers – surfers, seafarers, musicians and artists. All are drawn to and inspired by the ocean and can make a difference, so we need to reach those communities, and fast. 

 

Getty Images

Music is an incredibly powerful vehicle that can engage us all, and through that engagement it can support change. It breaks down barriers and allows connections that would otherwise not be made; it crosses borders and shortcuts language. The Global Goals campaign team created oneocean.FM – a music stream, communication platform and community – to build awareness and accelerate action around Global Goal 14. 

For this Global Goal, more than any other, the solutions are known, simple, and achievable. 

With the support of UNOPS and WATO at the launch in May 2017, the team developed partnerships with various radio stations around the world already known to be supportive of the Global Goals. Web platforms WeTransfer and Mixcloud were hugely generous and gave it much exposure, while several ocean-related organisations with large social media followings supported our efforts to ensure a strong, global distribution network for the coverage of The Ocean Conference at the United Nations in June 2017.  

Virgin Unite, Ocean Unite, Ocean

Music is an incredibly powerful vehicle that can engage us all, and through that engagement it can support change. It breaks down barriers and allows connections that would otherwise not be made; it crosses borders and shortcuts language. The Global Goals

The combined reach of our partners was over 100 million. This translated into more than 100,000 listeners a week for oneocean.FM, with messaging and packages on vital ocean communications coming from the UN Conference. Average listenership was more than one hour, meaning any given listener was exposed to at least four ocean-centric content packages. Content highlights included interviews with Fabien Cousteau, Dr Sylvia Earle, José María Figueres and Harrison Ford. 

Building on this success, the station has returned from the #OurOcean Conference, held in Malta on the 5th and 6th October – thanks to Ocean Unite and the European Union for their support. We conducted eight interviews over the two days from key ocean luminaries ranging from Interpol to Adrian Grenier to Greenpeace. This content was shared with our global network of partner radio stations and on the OneOcean.fm Mixcloud platform, with some content receiving over 17,691 total plays. That’s 240,402 minutes listened to from over 20 countries around the world.  

Getty Images

Our ongoing objective is to create more packages to spread around the globe, and to be able to bring more partners into our growing and engaged community. Our next stop is Davos, where we will take the message of the Ocean to the mountains, with many more steps along the journey to follow across 2018. 

Collectively, when we all make small changes and keep the ocean at the forefront of our minds and our lifestyles, we can be part of global change. Thanks for listening to oneocean.FM 


- This is a guest blog and may not represent the views of Virgin.com. Please see virgin.com/terms for more details. 

This post is part of a series produced by Virgin Unite in partnership with Ocean Unite, an initiative to unite and activate powerful voices for ocean-conservation action.

Comment