Earlier this year Virgin Unite shared the news about Run on Less – a first-of-its-kind cross-country roadshow showcasing advancements in fuel efficiency.

We announced the seven US fleets – representing nearly 11,000 tractors and 26,000 trailers – that have signed on to have their trucks and drivers participate in the roadshow. And now, with the roadshow launch fast approaching (block out September 6th in your diaries everybody), we are sharing the Carbon War Room videos featuring the seven participating drivers and technologies.

Each truck in the roadshow is using current, commercially available technologies to haul real freight around the country. Equipped with different trucking efficiency technologies, drivers will demonstrate how to achieve the best fuel economy in today’s highway tractors. 

Virgin Unite, Carbon War Room, CWR, Sustainability, Run On Less

Each participant has a goal of achieving at least 9.0 MPG, with the trucking technologies ranging from 6x2s and automated transmissions, to aerodynamics and other technologies that assist with improved freight efficiency. Driver progress, as well as the dollars and carbon emissions saved, will be tracked and reported in real time throughout Run on Less via runonless.com.

So, it’s time to meet the drivers and their equipment…

Meet Henry Albert from Albert Transport Inc. Based in Mooresvilee, North Carolina, and with over 30 years of driving experience, Albert will be showcasing features from his 2018 Freightliner Cascadia. 

Meet Brad Long from Hirschbach. Brad is based in Indiana and has clocked over 1.3 million miles on the road. He’s proudly part of the Hirschbach team – a team passionate about fuel efficiency. “The whole goal of our green fleet strategy is to reduce carbon emissions, while increasing fuel economy” - John Vesy - Operation Support Manager, Hirschbach

Meet Joel Morrow from Ploger Transportation. Joel has over 30 years of driving experience and views fuel efficiency as a direct reflection of how well he does his job – of how well he operates his equipment. Joel will be showcasing his 2016 Volvo VNM62T630 Sleeper.

Meet Clark Reed from Nussbaum Transportation. Clark’s been driving for over 12 years and is rewarded for good driving habits and good fuel economy – the more he saves the company, the more he earns. Clark will be showcasing his 2018 Freightliner Cascadia Sleeper.

Meet Tommy Revell from PepsiCo's Frito-Lay Division and learn about the aerodynamic advances that will be showcased from his 2017 Volvo VNM Day Cab. Tommy averages a 13 hour round trip daily and is committed to keeping his fuel mileage readings as streamlined as possible for every journey.

Meet Mark Risien from US Express. Mark will be showcasing his 2018 Freightliner Cascadia Sleeper – highlighting features such as its solar panels, aerodynamic design and transmission advances. 

Finally, meet Roberto Sandoval from El Paso, Texas. Roberto and the Mesilla Valley Transportation team will be showcasing the 2018 International LT Sleeper – highlighting the trucking advancements that have gotten Roberto to the point that he loves his truck as much as his house.


Carbon War Room (CWR) was founded in 2009 as a global non profit by Sir Richard Branson and a group of likeminded entrepreneurs. It intervenes in markets to accelerate the adoption of business solutions that reduce carbon emissions at gigaton scale and advance the low-carbon economy. In 2014, CWR merged with and now operates as part of Rocky Mountain Institute (RMI).

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