The B Team is a group of business leaders calling for an end to business as usual. They share the belief that Plan A – where companies are driven by profit alone – is no longer acceptable.
The B Team was formed and incubated in 2013 by Virgin Unite and a group of partner organisations with a collective mission to catalyse a movement of business leaders driving better ways of doing business for the wellbeing of people and our planet. Richard Branson is a co-chair and serves alongside a global group of leaders working together to accelerate Plan B.
There are many challenges that cause companies to remain rooted in their lacklustre 'business as usual' – their Plan A that’s going nowhere and achieving little. These business challenges drove The B Team – back in 2013 – to lay down the framework for Plan B. Since then, with help from like-minded leaders around the globe, the team have further developed the plan – and we thought it was time to give you an update on where Plan B's currently at.
Test how much you know about fostering collaboration and why it’s so vital for business success moving forward.
Take the below quiz about Business Collaboration.