Sam is the youngest child of Richard and Joan. His passion for adventure and the environment has seen him endure many challenges – most notably embarking on a 1,400 mile, three-month, dogsled expedition to the Arctic to raise awareness around climate change. This trip was a pinnacle moment in Sam’s life, sparking his desire to initiate conversations around important topics and engage people to create positive change.
In 2012 Sam founded Sundog Pictures, a production company created with the specific ambition to deliver challenging, entertaining and informative content, to tell stories that matter and bring new audiences to important topics. Sam see’s his team at Sundog as problem solvers, and hopes that their bold and thought-provoking outlook will encourage people to see the world differently, giving people the tools and knowledge to have a more positive impact in their own lives.
Sam has an active interest in Virgin and has recently joined Virgin Management. Here Sam splits his time between helping tell the story of Virgin as a force for good in the world, getting involved in Virgin Disruptors events and nurturing the brilliant family of Virgin staff, to ensure they can thrive in the workplace.
The remainder of Sam’s focus rests with his passion for philanthropy. He is one of the founders of Big Change – a charity challenging the status quo on how we support and drive positive change for young people in the UK. Big Change incubates entrepreneurial ideas that can drive long term social change and is disrupting the traditional model of charity.
Sam strongly believes in the importance of stepping outside your comfort zone, challenging yourself and that there is no such thing as failure. It is this attitude that spurred him and his cousin Noah to found The Virgin Strive Challenge – an ongoing project to raise funds for Big Change, through the completion of extreme challenges. Focusing on the power of a positive perspective and the importance of a growth mindset in young people, The Virgin Strive Challenge acts as a metaphor for the young people it supports.
Sam currently lives in London with wife Isabella Branson his daughter Eva-Deia and son Bluey.
Read more from Sam on his blog here.