What is the Eve Branson Foundation?

Founded and led by Richard’s mum, the Eve Branson Foundation is dedicated to improving the lives of women and young girls in the Moroccan Atlas Mountains. This is where Richard owns a retreat, the Kasbah Tamadot.

The foundation helps women through business, education and healthcare. It provides English lessons and vocational training to help them secure jobs in tourism. And it provides access to work space, tools and resources so that they can create marketable goods. As a result, women become self-sufficient and are able to generate income to support themselves and their families.

Eve personally spearheads initiatives that include a carpet workshop and local-run craft village.

Here’s the story of how began:


The Eve Branson Foundation

How is Virgin Unite involved?

The Eve Branson Foundation is a joint initiative between the Kasbah Tamadot and Virgin Unite. We work together to improve living standards in the communities close to the property.

What has the Eve Branson Foundation achieved so far?

  • Provided 75 girls and women with skills in embroidery, tailoring and carpet-making.
  • Taught 16 girls and women how to hold basic English conversation.
  • Generated £11,788 in direct revenue.
  • Improved the confidence and communication skills of eight girls aged 15 to 18.
  • Improved the self-esteem, commercial understanding and economic independence of 10 girls aged over 18.
  • Helped one woman to secure a permanent work contract with Kasbah Tamadot. She now specialises in flower-arranging.
  • Trained one woman to manage the boutique, where she sells products made in the foundation’s crafthouses.
  • Provided five women aged 17 to 28 with work experience across Kitchen, Boutique, Housekeeping and Restaurant Service at Kasbah Tamadot.
  • Employed the bread-making service of two local women at Kasbah Tamadot.

Further information:

Who we work with on this project: