Simon Sinek on how business can bring more colour to the world

Welcome to part two of my Meet the Author interview with the genius who is Simon Sinek!


The Infinite Game is, with doubt, one of the best business books I have ever read. I found myself re-reading chapters and jotting down all of the red flags that Simon tells us ll to look out for in business- from 'ethical fading' to seeing your ‘enemies' as ‘worthy rivals' who we can learn from.

In this episode – Simon and I talk everything about trust:

  • How to build trusting teams.
  • How to trust that we are strong enough and open enough to learn from others – even from our competitors.
  • How to trust your 'Just Cause' and, regardless of opposition, always stay true to the course.
  • How to be a trusting leader and show your teams you have total trust in them – through the good times and the bad times.

The examples Simon talked through really bring the five pillars of The Infinite Game to life in a compelling and extremely entertaining way! I was particuarly amazed by the case studies about Ford and Apple - which you can watch above and below. I can’t wait to hear your thoughts about everything we discuss. Do you work for a company that has embraced the Infinite Game?

When we were finishing up with the interview, I couldn’t help asking Simon what he thought Virgin’s Just Cause and our purpose might be. Simon summed it up so nicely to saying: “I think Virgin is trying to bring a little colour to a very grey world.”

Holly Branson and Simon Sinek

Thank you for sharing your endless wisdom with me Simon!

You can watch the first part of our interview right here


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